DUN DUN DUNNNNN.
Closing the deal.
How do I actually get properties?
How do I get the owner to say “yes”?
By far, the most common question I receive, and yet I can tell you without hesitation that nine times out of ten, it’s not the real issue.
The reality is, if you didn’t read my last two emails, this email will be of no value to you whatsoever.
Without a clearly defined niche and a strong foundation, all the tactics in the world won’t get you to where you wanna be.
Now, with that being said, for those of you who took in components #1 and #2; congratulations. It’s time to dig in.
Let’s start off by defining our ideal outcome.
Whenever someone asks me:
“How do I get property owners to say “yes”?
“How do I convince property owners to let me manage their listings?
I know for sure that the person asking the question has missed the point entirely.
Those questions point to an ideal outcome that = a property owner reluctantly handing over the keys.
Not so ideal.
What’s really ideal is not having to convince anyone of anything.
Truly ideal would be for you to be saying yes to them and not the other way around, no?
Think about it…
Wouldn’t it be an ideal situation if property owners actually wanted you more than you want them?
Well, that’s the secret to client conversion.
The reason I refrain from using the word “sales” is because most people’s idea of sales is grotesque.
It involves a lot of pushing and forcing, and often times manipulation.
Real Sales comes down to one thing: helping the other person to do what’s best for them.
Read it again.
When you truly understand that, the only question becomes, how can I become the absolute best decision for X number of people?
Will you be the best decision for everyone?
Is it your job to lie to people and tell them that you are even if you aren’t?
Most definitely not.
Your job is to understand your prospective client better than anyone else and know what they need better than they do.
When they feel that, they’ll most definitely want you more than you want them.
It’s a beautiful life!