In the last post we talked about how to turn prospects into clients and how to get clients to want to work with you more than you want to work with them.
Once you’ve got client conversion down to a science, the gasoline that we pour on the fire is client attraction.
Simply put, it means getting hoards of clients to start storming the gates…
So how do we get an abundance of our ideal clients to find out about us, get interested, and want to meet with us?
Well, we use something called an “irresistible offer”…
I’ll show you what I mean by telling you a quick story.
This month, I’m travelling through Latin America.
Before taking off, I wanted to learn some Spanish so that I could communicate better with the locals.
I didn’t want to spend a ton of time learning though.
I wanted to learn the basics, and I wanted to learn them as quickly and efficiently as possible.
I knew that the fastest way to learn would be to just hire a tutor, and I needed on who could work with my schedule.
So here I am, searching around the vastness of the internet to find someone who can teach me Spanish.
After about twenty five minutes of searching, I found a private tutor who’s offer made me think for a second that they were some sort of wizard-like mind reader…
Their ad looked something like the following:
Are you travelling and want to learn Spanish FAST?
Studies show that the quickest way to learn a new language is through private one-on-one tutoring.
The problem is, most people live busy lives and don’t have time to meet with a tutor for hours and hours on end.
You need someone who can accommodate your busy schedule and help get you through the basics quickly so that you can get back to what you do best and enjoy the journey that lays ahead…
I called, I gave them my credit card details, and two hours later I had my first session.
I never even asked about the cost.
I didn’t shop around.
I just bought.
Their offer was so compelling – so SPOT ON – that the first thought that entered my mind was literally “TAKE MY MONEY”
Just imagine for a moment that every one of your clients felt that way about your offer and that was what “closing a deal” looked like…
In the next post, we're going to cover Key Component #5: Optimization
This is how we turn clients into “raving fans” and crank the business up to maximum profit.
You won’t want to miss it!
It’s a beautiful life!